From Time: The 50 Best Inventions of 2009

http://www.time.com/time/specials/packages/article/0,28804,1934027_1934003_1933979,00.html

"Kevin Kelley, coach of the Pulaski Academy football team in Little Rock, Ark., has called for only a single punt in the past two years ... Kelley has figured out that punting on fourth and long near your own end zone decreases the odds of the other team's scoring by only a relatively slim amount. So going for it will pay off in the long run: Pulaski won a state championship last year and is in the hunt this year too." Time

This is a 2009 invention? This concept was created at least as early as 1987 by John Salwitz with his creation of Cyberball. It's just another example of something inherently Cyberball ending up in real Football.